Many businesses have achieved remarkable growth by leveraging e-commerce platforms, while cross-border retail sales have surged with increasing participation from small and medium-sized enterprises (SMEs).

The Law on e-commerce was approved at the on-going session of the 15th National Assembly which took place in Ha Noi on December 10.

Digital transformation is a key priority for ASEAN as the innovation and adoption of technologies facilitate and catalyse economic development and integration across the region and beyond.

ASEAN is advancing its regional digital economic integration through the Unique Business Identification Number (UBIN), an initiative designed to remove long-standing barriers to cross-border trade and strengthen trust among businesses across the region.

ASEAN is making important strides in its digital integration journey. The ASEAN region holds tremendous potential with its strong economic fundamentals, such as a 670-million strong market, a young, tech-savvy population and rising Internet penetration.

On December 2, 2025, the US-ASEAN Business Council (USABC), in partnership with the U.S. Department of Commerce (DOC), convened a U.S.-ASEAN Roundtable on “Best Practices in Implementing and Aligning Cybersecurity Standards and Conformance in ASEAN.”

Regionally, Vietnam has overtaken the Philippines to become the third-largest e-commerce market in Southeast Asia, behind Indonesia and Thailand.

Twenty-first-century technologies, including artificial intelligence, blockchain and cloud computing, are reshaping the global economy. This is bringing about both unprecedented opportunities and complex challenges. The digital economy is booming, with vi

The ASEAN 6 retail e commerce market is estimated to have a gross merchandise value (GMV) of US$136 billion in 2024